International Business and Marketing BSc

This course combines the core concepts and practices of international business with a specialisation in marketing. Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Export and International Trade, this course will help you stand out in a graduate job market and gain a head start for your career.You’ll explore important topics including internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across borders.This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as consumer behaviour and international marketing.

Language Proficiency

Minimum Requirement:

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